Alt Text Shopify

On-Page SEO
Alt text is a description added to images that helps search engines understand what the image depicts and improves accessibility for users with screen readers.
Proper use of alt text on Shopify product photos can: - Improve your store's SEO by giving Google context about images - Enhance accessibility for visually impaired users - Potentially drive traffic through Google Image Search Best practices include writing clear, descriptive, and relevant alt text for every product image.

Examples

  • Alt text for a product photo: 'Red leather women's handbag with gold hardware'
  • Avoiding generic alt text like 'image1.jpg' or 'product photo'

Tips

  • Include important keywords naturally without keyword stuffing
  • Be concise but descriptive — usually under 125 characters
  • Use Shopify's built-in image editor to add alt text when uploading photos

Further Reading

Related Terms

shopify product page optimizationshopify seoshopify structured data

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