Canonical Tags Shopify
Technical SEO
Canonical tags help prevent duplicate content issues by indicating the primary version of a page to search engines.
Shopify automatically adds canonical tags on most pages, but custom themes or apps may override them.
Proper use includes:
- Setting canonical tags on product variants to point to the main product page
- Using canonical URLs on filtered or paginated collection pages
This ensures link equity and ranking signals are consolidated.
Examples
- A canonical tag on variant URLs pointing to the main product page
- Canonical tags on pagination pages to avoid duplicate content
Tips
- Check your theme's source code to confirm canonical tags are present
- Avoid setting conflicting canonical URLs via apps
- Use Google Search Console's URL Inspection tool to see canonical URLs
