Canonical Tags Shopify

Technical SEO
Canonical tags help prevent duplicate content issues by indicating the primary version of a page to search engines.
Shopify automatically adds canonical tags on most pages, but custom themes or apps may override them. Proper use includes: - Setting canonical tags on product variants to point to the main product page - Using canonical URLs on filtered or paginated collection pages This ensures link equity and ranking signals are consolidated.

Examples

  • A canonical tag on variant URLs pointing to the main product page
  • Canonical tags on pagination pages to avoid duplicate content

Tips

  • Check your theme's source code to confirm canonical tags are present
  • Avoid setting conflicting canonical URLs via apps
  • Use Google Search Console's URL Inspection tool to see canonical URLs

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