CTR Benchmarks for Shopify

Analytics
CTR benchmarks help Shopify store owners understand what kind of click-through rates are considered average, good, or exceptional for their industry and position in Google results.
Click-through rates vary by ranking position, industry, and intent. A page ranked #1 often gets 25–35% CTR, while #5 may only receive 4–8%. Product pages with clear titles and star ratings often outperform blog posts or informational pages. Benchmarking your CTR helps determine if your store's listings are underperforming and need optimization.

Examples

  • A #2 ranking product page with only 5% CTR may indicate weak metadata.
  • A niche collection page at position #6 getting 10% CTR is a strong performer.

Tips

  • Use benchmarks to identify underperforming pages.
  • Compare CTR by keyword intent — transactional pages should have higher CTRs.

Further Reading

Related Terms

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