Internal Linking Shopify
On-Page SEO
Internal linking helps search engines discover important pages and distributes ranking power throughout your Shopify store.
Good internal linking strategies include:
- Linking from blog posts to relevant product pages
- Adding related product links on product pages
- Using navigational links within collections and menus
Effective internal linking improves crawlability, user engagement, and SEO.
Examples
- A blog post linking to a featured product collection
- Related products section linking to similar items
Tips
- Use descriptive anchor text relevant to the linked page
- Avoid excessive linking which can dilute link value
- Update internal links regularly to reflect store changes
