Meta Description

On-Page SEO
The meta description is not a direct ranking factor, but it can strongly impact CTR by summarizing the content's value.
Google may use your meta description to show searchers a preview of your page. On Shopify, you can edit this manually for each product or page. Best practices: - Keep under 155 characters - Include your focus keyword - Use persuasive language to highlight benefits or offers

Examples

  • "Shop cruelty-free skincare made with organic botanicals. Fast shipping and free returns."
  • "This hand-poured soy candle burns clean and lasts 60+ hours. Eco-friendly and locally made."

Tips

  • Avoid duplicate descriptions across pages
  • Include a call to action like 'Shop now' or 'Learn more'
  • Refresh old descriptions that no longer match your content

Further Reading

Related Terms

serp trust signals shopifyshopify seo basicsclick through rate

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