Meta Title

On-Page SEO
The meta title appears as the blue clickable link in search results. It tells search engines and users what the page is about.
Shopify lets you edit the meta title in the Search Engine Listing Preview section. A good meta title: - Includes relevant keywords - Stays under 60 characters - Highlights the page's value or unique selling point - Encourages the user to click Optimizing meta titles can improve both rankings and CTR.

Examples

  • Original: 'Home – GreenBloom'
  • Optimized: 'Organic Skincare for Sensitive Skin | GreenBloom'

Tips

  • Include your main keyword toward the beginning
  • Avoid repeating your brand name unless it adds value
  • Use power words like 'Free Shipping' or 'Best Seller'

Further Reading

Related Terms

shopify title optimizationsearch intent shopifya b testing split testing

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