Search Intent

SEO Strategy
Understanding intent helps you match your product page or blog to what the customer is *really* looking for.
There are four main types of intent: - **Informational**: The user wants to learn something (e.g., 'what is hyaluronic acid') - **Navigational**: The user is looking for a specific site (e.g., 'Nike shoes Shopify') - **Transactional**: The user is ready to buy (e.g., 'buy organic lip balm') - **Commercial Investigation**: The user is comparing options (e.g., 'best Shopify SEO app') Match your titles and content to the intent to increase relevance.

Examples

  • 'Buy Natural Deodorant' matches transactional intent
  • 'Benefits of Natural Deodorant' matches informational intent

Tips

  • Look at the top results for a keyword to determine the dominant intent
  • Don't try to force a sales pitch on an informational query

Further Reading

Related Terms

search intent shopifyshopify seo keywordsfeatured snippets shopify

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