Title Tag Testing
Testing & Optimization
Title tag testing involves measuring the impact of different headlines in Google search results for better engagement.
Shopify merchants can run title tag tests to discover what language performs better in attracting clicks. A/B testing tools automate this and remove guesswork.
Popular test ideas:
- 'Best-Seller' vs. 'Top-Rated'
- Include or exclude the year
- Feature brand name at the end
Examples
- 'Buy Eco-Friendly Yoga Mats' vs. 'Eco Yoga Mats – Free Shipping'
Tips
- Start with your highest-traffic products or collections
- Run tests for 2-4 weeks for accurate results
