Page Title vs Product Title

On-Page SEO
Shopify stores often display both a product title and a page (meta) title. Knowing how they differ helps you write titles that appeal to both search engines and shoppers.
- **Product Title**: The name of your product, used on product detail pages and throughout your store. - **Page Title (Meta Title)**: The HTML title tag shown in browser tabs and search engine results (SERPs). Your meta title doesn't need to match your product title exactly. Instead, it can be optimized with keywords, value props, and branding.

Examples

  • Product Title: 'Organic Cotton Hoodie'
  • Page Title: 'Organic Cotton Hoodie – Sustainable & Soft | BrandName'

Tips

  • Use meta titles to include keywords and CTAs while keeping the product title simple and clear
  • Keep your page title under 60 characters to avoid truncation in SERPs

Further Reading

Related Terms

shopify title optimizationmeta titleshopify product page optimization

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