URL Slugs

Technical SEO
URL slugs appear after your domain name and should be short, descriptive, and keyword-rich to support SEO.
A good Shopify URL slug helps users and search engines understand what the page is about. Shopify allows you to customize slugs for products, collections, and blog posts. Best practices: - Use hyphens between words - Avoid unnecessary stop words - Include target keywords where relevant

Examples

  • Good: `/products/organic-cotton-hoodie`
  • Bad: `/products/item-12345-abc`

Tips

  • Avoid changing URLs after publishing — it can hurt rankings unless properly redirected
  • Keep slugs under 75 characters if possible
  • Match slugs with page titles for consistency

Further Reading

Related Terms

canonical tags shopifyheading tags shopifyshopify seo basics

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